He actually does push for AEW in a way that suggests to me that he is at least disingenuous in his support if not outright taking the piss at this point.
I think he sees all of the media stuff and his image in particular as some new "kayfabe" or something like that.
He wishes he was a wrestler so badly that he has started becoming one who doesn't wrestle, just talks. So he looks like an AEW guy but sounds like a WWE guy just after the millennium.
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