AEW have apparently put themselves in the red with their video game department. Video games are no doubt expensive, but for these games to put the promotion in the red seems to hinge a lot on their success.
Video games have the potential to get AEW a lot of exposure from potential new fans, but that only seems likely if the game is actually good and sells enough to achieve that exposure. With AEW being the niche of the niche, commercially it may just not be viable.
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